Marketing
UK
The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 4 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 4 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 33 | 53 | 50 |
| Rank change year-on-year | +20 | -3 | +1 |
| Permanent jobs citing Marketing | 5,870 | 5,788 | 9,733 |
| As % of all permanent jobs advertised in the UK | 5.96% | 5.59% | 6.22% |
| As % of the General category | 9.96% | 8.19% | 9.74% |
| Number of salaries quoted | 2,986 | 2,368 | 3,878 |
| 10th Percentile | £26,250 | £31,557 | £31,500 |
| 25th Percentile | £32,500 | £40,000 | £41,250 |
| Median annual salary (50th Percentile) | £45,000 | £55,000 | £55,000 |
| Median % change year-on-year | -18.18% | - | - |
| 75th Percentile | £63,750 | £77,500 | £73,750 |
| 90th Percentile | £80,000 | £93,750 | £95,000 |
| UK excluding London median annual salary | £42,500 | £45,000 | £47,500 |
| % change year-on-year | -5.56% | -5.26% | +5.56% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 58,949 | 70,703 | 99,941 |
| As % of all permanent jobs advertised in the UK | 59.84% | 68.28% | 63.87% |
| Number of salaries quoted | 39,565 | 38,111 | 51,326 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,318 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £72,500 | £82,500 | £80,000 |
| 90th Percentile | £92,500 | £101,250 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Marketing.
Marketing
Salary Histogram
Salary distribution for jobs citing Marketing over the 6 months to 4 May 2024.
Marketing
Top 17 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 4 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| UK excluding London | +17 | 4,105 | £42,500 | -5.56% | 1,519 |
| England | +4 | 4,009 | £45,000 | -18.18% | 2,505 |
| Work from Home | 0 | 1,898 | £45,000 | -25.00% | 1,237 |
| Scotland | +52 | 1,526 | £42,500 | +6.25% | 79 |
| London | +16 | 1,452 | £55,000 | -15.38% | 1,022 |
| South East | +10 | 806 | £43,000 | -4.02% | 373 |
| North of England | -18 | 645 | £42,500 | -15.00% | 486 |
| Midlands | +57 | 456 | £40,000 | -5.88% | 268 |
| North West | +56 | 365 | £45,000 | -2.70% | 291 |
| South West | +11 | 344 | £43,500 | -3.33% | 175 |
| West Midlands | +48 | 267 | £40,000 | -11.11% | 150 |
| Yorkshire | -24 | 255 | £40,000 | -20.19% | 154 |
| East of England | -10 | 250 | £41,821 | -27.27% | 139 |
| East Midlands | +48 | 189 | £39,000 | +6.85% | 118 |
| Wales | -34 | 41 | £50,000 | -4.76% | 24 |
| Northern Ireland | +27 | 39 | £35,000 | -46.15% | 12 |
| North East | -38 | 25 | £39,750 | -0.63% | 43 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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