Advertising
UK
The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 18 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 302 | 435 | 206 |
| Rank change year-on-year | +133 | -229 | +84 |
| Permanent jobs citing Advertising | 981 | 710 | 3,260 |
| As % of all permanent jobs advertised in the UK | 0.98% | 0.72% | 2.03% |
| As % of the General category | 1.65% | 1.05% | 3.14% |
| Number of salaries quoted | 673 | 573 | 1,387 |
| 10th Percentile | £23,750 | £26,750 | £32,500 |
| 25th Percentile | £32,500 | £38,500 | £42,563 |
| Median annual salary (50th Percentile) | £47,500 | £50,000 | £57,500 |
| Median % change year-on-year | -5.00% | -13.04% | +4.55% |
| 75th Percentile | £67,500 | £71,250 | £77,250 |
| 90th Percentile | £82,500 | £90,000 | £90,750 |
| UK excluding London median annual salary | £42,500 | £45,000 | £45,000 |
| % change year-on-year | -5.56% | - | -5.26% |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 59,575 | 67,663 | 103,701 |
| As % of all permanent jobs advertised in the UK | 59.63% | 68.23% | 64.52% |
| Number of salaries quoted | 39,717 | 36,616 | 51,172 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,059 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £72,500 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £102,500 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Salary Trend
3-month moving average salary quoted in jobs citing Advertising.
Advertising
Salary Histogram
Salary distribution for jobs citing Advertising over the 6 months to 18 May 2024.
Advertising
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +172 | 937 | £47,500 | -13.45% | 694 |
| Work from Home | +136 | 543 | £48,250 | -12.08% | 291 |
| UK excluding London | +123 | 539 | £42,500 | -5.56% | 433 |
| London | +119 | 416 | £65,000 | +13.04% | 334 |
| South East | +104 | 214 | £49,000 | +8.89% | 134 |
| North of England | +134 | 123 | £42,500 | -37.04% | 119 |
| North West | +69 | 93 | £42,500 | -37.04% | 67 |
| South West | +17 | 83 | £35,000 | -22.22% | 44 |
| Midlands | +39 | 67 | £40,000 | -15.79% | 76 |
| West Midlands | +39 | 37 | £40,000 | -27.27% | 44 |
| East Midlands | +13 | 29 | £35,000 | +9.38% | 32 |
| East of England | +6 | 26 | £43,500 | +58.18% | 42 |
| Yorkshire | +92 | 18 | £32,500 | -40.78% | 44 |
| Scotland | -50 | 13 | £32,500 | -40.91% | 23 |
| Wales | -50 | 13 | £39,000 | - | 11 |
| North East | - | 12 | £42,500 | - | 11 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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