Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 18 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 81 114 162
Rank change year-on-year +33 +48 -40
Permanent jobs citing CRM 3,237 3,025 4,223
As % of all permanent jobs advertised in the UK 3.24% 3.05% 2.63%
As % of the Processes & Methodologies category 3.80% 3.19% 2.74%
Number of salaries quoted 2,408 1,955 2,667
10th Percentile £26,250 £35,483 £31,250
25th Percentile £35,000 £45,000 £41,250
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% +4.76%
75th Percentile £67,500 £76,283 £72,500
90th Percentile £83,400 £92,500 £90,000
UK excluding London median annual salary £47,500 £52,500 £48,000
% change year-on-year -9.52% +9.38% +6.67%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,135 94,784 153,905
As % of all permanent jobs advertised in the UK 85.22% 95.58% 95.76%
Number of salaries quoted 59,872 55,911 82,488
10th Percentile £29,089 £34,000 £33,635
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 18 May 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +36 2,888 £50,000 -13.04% 1,444
UK excluding London +42 2,163 £47,500 -9.52% 1,007
Work from Home +15 1,316 £54,048 -6.00% 655
London +24 859 £60,000 -7.69% 521
South East +16 615 £47,500 -5.00% 307
North of England +53 534 £47,500 -10.38% 272
Midlands +61 432 £40,060 -15.66% 192
North West +67 319 £47,500 -13.64% 146
West Midlands +61 309 £42,500 -5.56% 101
East of England +48 211 £47,500 -17.39% 89
South West -1 204 £50,000 - 90
Yorkshire +36 165 £46,500 -7.00% 96
Scotland -14 131 £50,000 -14.69% 35
East Midlands +43 121 £37,500 -24.92% 89
North East +35 52 £57,500 +32.95% 34
Wales -5 30 £57,500 +25.00% 33
Northern Ireland -4 6 £68,750 +7.42% 18
Channel Islands - 4 £67,500 - 1

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 214 (6.61%) SharePoint
2 126 (3.89%) CMS
3 62 (1.92%) Microsoft Exchange
4 55 (1.70%) IIS
5 49 (1.51%) Umbraco
6 47 (1.45%) Kentico
7 41 (1.27%) Headless CMS
8 39 (1.20%) Sitecore CMS
9 35 (1.08%) WordPress
10 22 (0.68%) Confluence
11 12 (0.37%) SAS
12 11 (0.34%) Oracle Workflow
13 10 (0.31%) Apache Spark
14 8 (0.25%) BizTalk Server
15 7 (0.22%) Appian
16 5 (0.15%) nginx
17 4 (0.12%) Apache
17 4 (0.12%) Blackberry Enterprise Server
18 3 (0.093%) Drupal
18 3 (0.093%) Smallworld
Applications
1 290 (8.96%) Microsoft Office
2 231 (7.14%) Microsoft Excel
3 73 (2.26%) Microsoft PowerPoint
4 34 (1.05%) Spreadsheet
5 33 (1.02%) MS Visio
6 19 (0.59%) Trello
7 16 (0.49%) Microsoft Project
8 8 (0.25%) Photoshop
9 4 (0.12%) Adobe Creative Suite
10 3 (0.093%) AutoCAD
10 3 (0.093%) Chatbot
10 3 (0.093%) SPSS
11 1 (0.031%) Camtasia
11 1 (0.031%) Notion
Business Applications
1 826 (25.52%) Dynamics CRM
2 144 (4.45%) Salesforce CRM
3 46 (1.42%) Dynamics NAV
4 41 (1.27%) Siebel CRM
5 40 (1.24%) NetSuite
6 25 (0.77%) Dynamics AX
7 19 (0.59%) SAP CRM
8 16 (0.49%) PlanetPress Connect
8 16 (0.49%) Raiser’s Edge
8 16 (0.49%) SAP S/4HANA
9 15 (0.46%) Adobe Campaign
10 14 (0.43%) Sage 200
10 14 (0.43%) Shopify
11 11 (0.34%) NEC Housing
11 11 (0.34%) SAP CX
12 10 (0.31%) Dynamics GP
12 10 (0.31%) SAP SD
13 8 (0.25%) Sage 50
14 7 (0.22%) Magento
14 7 (0.22%) SAP ERP
Cloud Services
1 745 (23.02%) Azure
2 622 (19.22%) Dynamics 365
3 574 (17.73%) Power Platform
4 238 (7.35%) Entra ID
5 222 (6.86%) Power Automate
6 212 (6.55%) Microsoft 365
7 205 (6.33%) PowerApps
8 153 (4.73%) Azure DevOps
9 120 (3.71%) SaaS
10 119 (3.68%) AWS
11 43 (1.33%) Google Analytics
12 42 (1.30%) Serverless
13 41 (1.27%) Kontent
14 39 (1.20%) Salesforce Service Cloud
15 34 (1.05%) GCP
16 29 (0.90%) Azure Logic Apps
17 21 (0.65%) Azure Functions
18 20 (0.62%) OneDrive
18 20 (0.62%) Zapier
19 19 (0.59%) WhatsApp
Communications & Networking
1 218 (6.73%) Broadband
2 210 (6.49%) 5G
3 39 (1.20%) LAN
3 39 (1.20%) WAN
4 36 (1.11%) FTP
5 31 (0.96%) Wireless
6 25 (0.77%) HTTP
6 25 (0.77%) VoIP
7 24 (0.74%) Unified Communications
8 22 (0.68%) DNS
9 20 (0.62%) TCP/IP
10 19 (0.59%) Intranet
10 19 (0.59%) SMS
11 16 (0.49%) SAN
12 15 (0.46%) Remote Desktop
13 14 (0.43%) Network Security
14 13 (0.40%) DHCP
15 11 (0.34%) Firewall
16 10 (0.31%) Internet
16 10 (0.31%) Wi-Fi
Database & Business Intelligence
1 309 (9.55%) Power BI
2 213 (6.58%) SQL Server
3 78 (2.41%) Power Query
4 73 (2.26%) MySQL
5 67 (2.07%) Data Warehouse
6 63 (1.95%) SQL Server Reporting Services
7 55 (1.70%) SQL Server Integration Services
8 40 (1.24%) Data Lake
9 35 (1.08%) Tableau
10 33 (1.02%) Oracle BI EE
10 33 (1.02%) Siebel EIM
11 29 (0.90%) NoSQL
12 24 (0.74%) Relational Database
13 21 (0.65%) GIS
14 20 (0.62%) PostgreSQL
15 19 (0.59%) Azure SQL Database
16 17 (0.53%) Crystal Reports
17 13 (0.40%) Big Data
17 13 (0.40%) DynamoDB
18 11 (0.34%) Looker
Development Applications
1 129 (3.99%) JIRA
2 78 (2.41%) Git
3 35 (1.08%) Visual Studio
4 30 (0.93%) SQL Server Management Studio (SSMS)
5 18 (0.56%) Team Foundation Server
6 14 (0.43%) GitLab
7 7 (0.22%) Oracle APEX
8 6 (0.19%) Eclipse
9 4 (0.12%) ESLint
9 4 (0.12%) IntelliJ
10 3 (0.093%) Jenkins
10 3 (0.093%) NUnit
10 3 (0.093%) Oracle Forms
10 3 (0.093%) SpecFlow
10 3 (0.093%) TeamCity
11 2 (0.062%) Bitbucket
11 2 (0.062%) Hudson
11 2 (0.062%) MSTest
11 2 (0.062%) Postman
12 1 (0.031%) Grunt
General
1 1,019 (31.48%) Social Skills
2 634 (19.59%) Finance
3 627 (19.37%) Analytical Skills
4 570 (17.61%) Marketing
5 312 (9.64%) Inclusion and Diversity
6 196 (6.05%) Retail
7 153 (4.73%) Law
8 141 (4.36%) Public Sector
9 126 (3.89%) Presentation Skills
10 125 (3.86%) Manufacturing
11 115 (3.55%) Organisational Skills
12 98 (3.03%) Telecoms
13 91 (2.81%) Legal
14 45 (1.39%) Billing
15 42 (1.30%) Back Office
15 42 (1.30%) Influencing Skills
16 41 (1.27%) Publishing
17 36 (1.11%) Brand Awareness
18 34 (1.05%) Aerospace
19 31 (0.96%) Banking
Job Titles
1 509 (15.72%) Developer
2 499 (15.42%) Senior
3 324 (10.01%) Analyst
4 224 (6.92%) Business Manager
5 218 (6.73%) Consultant
6 213 (6.58%) Technical Specialist
7 210 (6.49%) Linux Specialist
8 209 (6.46%) Architect
9 204 (6.30%) Development Manager
10 200 (6.18%) Lead
11 192 (5.93%) Business Development Manager
12 167 (5.16%) Project Manager
13 133 (4.11%) Senior Developer
14 129 (3.99%) Senior Data Warehouse Specialist
15 127 (3.92%) Senior Linux Specialist
15 127 (3.92%) Senior Technical Specialist
15 127 (3.92%) Senior Unix Technical Specialist
16 120 (3.71%) Solutions Architect
17 101 (3.12%) Dynamics 365 Developer
18 98 (3.03%) Dynamics 365 Consultant
Libraries, Frameworks & Software Standards
1 279 (8.62%) .NET
2 205 (6.33%) HTML
3 178 (5.50%) CSS
4 93 (2.87%) .NET Core
4 93 (2.87%) .NET Framework
5 90 (2.78%) React
6 83 (2.56%) Web Services
7 73 (2.26%) ASP.NET
8 69 (2.13%) REST
9 66 (2.04%) XML
10 56 (1.73%) JSON
11 55 (1.70%) RESTful
12 50 (1.54%) ASP.NET MVC
13 49 (1.51%) jQuery
14 48 (1.48%) Laravel
15 39 (1.20%) Next.js
16 38 (1.17%) Lightning Web Components
16 38 (1.17%) Vue
17 36 (1.11%) HTML5 Canvas
18 34 (1.05%) HTML5
Miscellaneous
1 305 (9.42%) Social Media
2 232 (7.17%) Self-Motivation
3 194 (5.99%) Management Information System
4 118 (3.65%) Driving Licence
5 115 (3.55%) Product Ownership
6 93 (2.87%) Enterprise Software
7 59 (1.82%) Onboarding
8 47 (1.45%) Low-Code
9 44 (1.36%) Mobile App
9 44 (1.36%) Replication
10 29 (0.90%) Virtual Team
11 25 (0.77%) Greenfield Project
11 25 (0.77%) Legacy Systems
12 24 (0.74%) Team-Oriented Environment
13 21 (0.65%) Marketing Technology
14 19 (0.59%) FMCG
14 19 (0.59%) Foreign Exchange (FX)
14 19 (0.59%) Housing Association
14 19 (0.59%) NHS
14 19 (0.59%) Renewable Energy
Operating Systems
1 255 (7.88%) Linux
2 212 (6.55%) Ubuntu
3 138 (4.26%) Windows
4 46 (1.42%) Windows Server
5 31 (0.96%) Windows 10
6 16 (0.49%) Android
7 11 (0.34%) Windows 7
8 9 (0.28%) Windows Phone
9 7 (0.22%) Apple iOS
10 6 (0.19%) Windows Server 2012
10 6 (0.19%) Windows Server 2019
11 5 (0.15%) Mac OS
12 4 (0.12%) Windows Server 2016
13 3 (0.093%) Unix
13 3 (0.093%) Windows Server 2008
14 2 (0.062%) AIX
14 2 (0.062%) Oracle Linux
Processes & Methodologies
1 611 (18.88%) Agile
2 565 (17.45%) Problem-Solving
3 461 (14.24%) Customer Service
4 425 (13.13%) ERP
5 397 (12.26%) Project Management
6 356 (11.00%) Business Intelligence
7 338 (10.44%) Business Development
8 315 (9.73%) Artificial Intelligence
9 292 (9.02%) Cybersecurity
9 292 (9.02%) DevOps
10 280 (8.65%) IT Strategy
11 239 (7.38%) Technology Strategy
12 223 (6.89%) Continuous Improvement
13 212 (6.55%) Analytics
14 210 (6.49%) Roadmaps
15 197 (6.09%) Project Delivery
16 187 (5.78%) B2B
17 185 (5.72%) Stakeholder Management
18 168 (5.19%) Decision-Making
18 168 (5.19%) Scrum
Programming Languages
1 478 (14.77%) SQL
2 317 (9.79%) JavaScript
3 293 (9.05%) C#
4 216 (6.67%) Bash
5 91 (2.81%) Python
6 86 (2.66%) PHP
7 75 (2.32%) T-SQL
8 65 (2.01%) Java
9 42 (1.30%) Apex Code
10 37 (1.14%) PowerShell
11 31 (0.96%) PL/SQL
12 27 (0.83%) R
13 26 (0.80%) C
14 25 (0.77%) TypeScript
15 13 (0.40%) VB.NET
16 11 (0.34%) Kotlin
17 9 (0.28%) Data Analysis Expressions
18 7 (0.22%) SOQL
19 5 (0.15%) Formula Language
20 4 (0.12%) ABAP
Qualifications
1 521 (16.10%) Degree
2 89 (2.75%) Computer Science Degree
3 71 (2.19%) Security Cleared
4 60 (1.85%) SC Cleared
5 49 (1.51%) Microsoft Certification
6 39 (1.20%) DBS Check
7 19 (0.59%) PMI Certification
8 16 (0.49%) PRINCE2 Practitioner
9 14 (0.43%) HND
10 13 (0.40%) Master's Degree
11 12 (0.37%) APMP
11 12 (0.37%) ITIL Certification
12 11 (0.34%) PMP
13 9 (0.28%) Azure Certification
13 9 (0.28%) BPSS Clearance
14 8 (0.25%) MCSE
15 7 (0.22%) CCNA
15 7 (0.22%) Cisco Certification
15 7 (0.22%) Postgraduate
16 6 (0.19%) SAP Certification
Quality Assurance & Compliance
1 118 (3.65%) QA
2 107 (3.31%) SLA
3 91 (2.81%) GDPR
4 53 (1.64%) Data Quality
5 44 (1.36%) Accessibility
6 30 (0.93%) PMO
7 24 (0.74%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 6 (0.19%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) ISO 9000
14 2 (0.062%) NIST
15 1 (0.031%) GRC
15 1 (0.031%) ISO/IEC 17025
System Software
1 305 (9.42%) Active Directory
2 24 (0.74%) VMware Infrastructure
3 15 (0.46%) Docker
4 11 (0.34%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.22%) vSphere
8 5 (0.15%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.093%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 220 (6.80%) Microsoft Intune
2 210 (6.49%) Jamf Pro
3 9 (0.28%) Active Directory Federation Services
3 9 (0.28%) AirWatch
4 6 (0.19%) CloudHub
4 6 (0.19%) Systems Management Server (SMS)
5 5 (0.15%) Autotask
5 5 (0.15%) Kubernetes
5 5 (0.15%) Rancher
6 4 (0.12%) Cacti
7 3 (0.093%) Galera Cluster
7 3 (0.093%) Single Sign-On
7 3 (0.093%) vCenter Server
8 2 (0.062%) CASB
8 2 (0.062%) PaperCut
8 2 (0.062%) Terraform
9 1 (0.031%) Core Impact
9 1 (0.031%) Microsoft Clustering
9 1 (0.031%) Oracle Identity Management
9 1 (0.031%) SafeCom
Vendors
1 1,386 (42.82%) Microsoft
2 440 (13.59%) Salesforce
3 210 (6.49%) CyberArk
3 210 (6.49%) Tanium
4 175 (5.41%) SAP
5 109 (3.37%) Oracle
6 87 (2.69%) Google
7 50 (1.54%) Adobe
8 49 (1.51%) HubSpot
9 43 (1.33%) Siebel
9 43 (1.33%) Sitecore
10 37 (1.14%) Cisco
10 37 (1.14%) Optimizely
11 36 (1.11%) Sage
12 29 (0.90%) VMware
13 26 (0.80%) IFS
14 24 (0.74%) Facebook
15 21 (0.65%) Databricks
16 19 (0.59%) Fortinet
16 19 (0.59%) MuleSoft