Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 9 June 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 9 Jun 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 81 | 118 | 111 |
| Rank change year-on-year | +37 | -7 | -29 |
| Contract jobs citing Marketing | 1,135 | 1,214 | 2,128 |
| As % of all contract jobs advertised in the UK | 2.62% | 2.18% | 2.43% |
| As % of the General category | 4.58% | 3.73% | 4.26% |
| Number of daily rates quoted | 644 | 818 | 1,471 |
| 10th Percentile | £220 | £229 | £313 |
| 25th Percentile | £334 | £398 | £413 |
| Median daily rate (50th Percentile) | £463 | £515 | £525 |
| Median % change year-on-year | -10.19% | -1.90% | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £775 | £725 | £725 |
| UK excluding London median daily rate | £500 | £502 | £475 |
| % change year-on-year | -0.40% | +5.68% | +2.70% |
| Number of hourly rates quoted | 90 | 40 | 45 |
| 10th Percentile | £14.40 | £21.25 | £20.60 |
| 25th Percentile | £18.67 | £23.94 | £29.25 |
| Median hourly rate | £34.00 | £42.00 | £37.50 |
| Median % change year-on-year | -19.05% | +12.00% | +12.14% |
| 75th Percentile | £43.75 | £54.13 | £47.50 |
| 90th Percentile | £68.83 | £65.38 | £60.65 |
| UK excluding London median hourly rate | £25.00 | £60.00 | £31.85 |
| % change year-on-year | -58.33% | +88.38% | -15.07% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,780 | 32,506 | 49,948 |
| As % of all contract IT jobs advertised in the UK | 57.20% | 58.50% | 56.98% |
| Number of daily rates quoted | 15,533 | 22,548 | 34,737 |
| 10th Percentile | £275 | £313 | £325 |
| 25th Percentile | £413 | £438 | £431 |
| Median daily rate (50th Percentile) | £525 | £550 | £540 |
| Median % change year-on-year | -4.55% | +1.85% | +8.00% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £769 | £780 | £750 |
| UK excluding London median daily rate | £490 | £500 | £475 |
| % change year-on-year | -2.00% | +5.26% | +7.95% |
| Number of hourly rates quoted | 1,999 | 996 | 1,400 |
| 10th Percentile | £12.78 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.50 | £15.25 |
| Median hourly rate | £30.12 | £32.00 | £22.50 |
| Median % change year-on-year | -5.88% | +42.22% | +6.89% |
| 75th Percentile | £52.50 | £61.25 | £47.50 |
| 90th Percentile | £67.40 | £71.89 | £60.00 |
| UK excluding London median hourly rate | £28.42 | £27.50 | £19.50 |
| % change year-on-year | +3.35% | +41.03% | +2.63% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 9 June 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 9 June 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 9 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +27 | 1,045 | £460 | -10.68% | 2,623 |
| London | +38 | 574 | £450 | -11.76% | 1,026 |
| UK excluding London | +33 | 457 | £500 | -0.40% | 1,592 |
| Work from Home | +33 | 358 | £488 | -6.25% | 1,219 |
| South East | +6 | 180 | £425 | +6.25% | 367 |
| South West | -17 | 78 | £625 | +4.17% | 165 |
| North of England | +33 | 64 | £450 | -10.00% | 548 |
| East of England | +34 | 57 | £375 | -26.83% | 164 |
| Midlands | +5 | 41 | £475 | -6.86% | 291 |
| North West | +14 | 32 | £463 | -6.09% | 340 |
| West Midlands | +5 | 29 | £500 | -4.76% | 159 |
| Yorkshire | +16 | 26 | £450 | -14.29% | 154 |
| Scotland | +45 | 18 | £500 | -2.44% | 57 |
| Wales | +28 | 11 | £600 | +43.28% | 30 |
| East Midlands | +4 | 11 | £375 | -3.23% | 133 |
| Northern Ireland | - | 8 | £140 | - | 18 |
| North East | +14 | 5 | £533 | +33.13% | 59 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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