Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 1 June 2024 with a comparison to the same period in the previous 2 years.

6 months to
1 Jun 2024
Same period 2023 Same period 2022
Rank 83 111 162
Rank change year-on-year +28 +51 -40
Permanent jobs citing CRM 3,263 2,895 4,426
As % of all permanent jobs advertised in the UK 3.11% 3.06% 2.62%
As % of the Processes & Methodologies category 3.72% 3.20% 2.73%
Number of salaries quoted 2,432 1,910 2,760
10th Percentile £26,250 £35,000 £31,250
25th Percentile £35,219 £43,750 £41,250
Median annual salary (50th Percentile) £51,000 £57,500 £55,000
Median % change year-on-year -11.30% +4.55% +4.76%
75th Percentile £67,500 £75,938 £72,500
90th Percentile £83,750 £92,500 £90,000
UK excluding London median annual salary £47,500 £51,000 £50,000
% change year-on-year -6.86% +2.00% +11.11%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 87,829 90,354 161,874
As % of all permanent jobs advertised in the UK 83.68% 95.46% 95.93%
Number of salaries quoted 61,251 54,292 82,971
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,800 £60,000
Median % change year-on-year -9.54% +1.33% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 1 June 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 1 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +33 2,920 £50,600 -12.00% 1,357
UK excluding London +40 2,190 £47,500 -6.86% 893
Work from Home +12 1,303 £54,048 -6.00% 626
London +25 867 £60,000 -7.69% 442
South East +4 601 £47,500 -5.00% 222
North of England +65 550 £47,500 -9.52% 289
Midlands +53 445 £40,060 -15.66% 171
North West +76 330 £47,500 -13.64% 178
West Midlands +45 312 £45,000 - 102
East of England +55 222 £47,500 -17.39% 93
South West +4 209 £50,000 -2.44% 81
Yorkshire +37 172 £46,500 -7.00% 84
East Midlands +37 131 £37,500 -25.00% 69
Scotland -18 128 £50,000 +0.32% 26
North East +28 50 £57,500 +32.95% 30
Wales -7 30 £57,500 +25.00% 24
Northern Ireland -7 5 £80,000 +25.00% 15
Channel Islands - 4 £67,500 -

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 209 (6.41%) SharePoint
2 126 (3.86%) CMS
3 61 (1.87%) Microsoft Exchange
4 54 (1.65%) Umbraco
5 47 (1.44%) IIS
5 47 (1.44%) Kentico
6 41 (1.26%) Headless CMS
7 39 (1.20%) Sitecore CMS
8 33 (1.01%) WordPress
9 23 (0.70%) Confluence
10 12 (0.37%) SAS
11 11 (0.34%) Apache Spark
11 11 (0.34%) Oracle Workflow
12 8 (0.25%) BizTalk Server
13 7 (0.21%) Appian
14 5 (0.15%) nginx
15 4 (0.12%) Apache
15 4 (0.12%) Blackberry Enterprise Server
16 3 (0.092%) Apache Airflow
16 3 (0.092%) Smallworld
Applications
1 291 (8.92%) Microsoft Office
2 232 (7.11%) Microsoft Excel
3 71 (2.18%) Microsoft PowerPoint
4 34 (1.04%) Spreadsheet
5 28 (0.86%) MS Visio
6 19 (0.58%) Trello
7 17 (0.52%) Microsoft Project
8 8 (0.25%) Photoshop
9 4 (0.12%) Adobe Creative Suite
10 3 (0.092%) AutoCAD
10 3 (0.092%) Chatbot
10 3 (0.092%) SPSS
11 1 (0.031%) Adobe Captivate
11 1 (0.031%) Camtasia
11 1 (0.031%) Notion
Business Applications
1 847 (25.96%) Dynamics CRM
2 138 (4.23%) Salesforce CRM
3 45 (1.38%) Dynamics NAV
4 41 (1.26%) NetSuite
4 41 (1.26%) Siebel CRM
5 25 (0.77%) Dynamics AX
6 17 (0.52%) Raiser’s Edge
7 16 (0.49%) Adobe Campaign
8 15 (0.46%) SAP CRM
8 15 (0.46%) SAP S/4HANA
8 15 (0.46%) Shopify
9 14 (0.43%) Sage 200
10 12 (0.37%) NEC Housing
10 12 (0.37%) PlanetPress Connect
11 10 (0.31%) Dynamics GP
12 9 (0.28%) SAP CX
12 9 (0.28%) SAP ERP
13 8 (0.25%) Sage 50
13 8 (0.25%) SAP SD
14 7 (0.21%) Oracle EBS
Cloud Services
1 747 (22.89%) Azure
2 637 (19.52%) Dynamics 365
3 575 (17.62%) Power Platform
4 238 (7.29%) Entra ID
5 228 (6.99%) Power Automate
6 212 (6.50%) Microsoft 365
7 207 (6.34%) PowerApps
8 156 (4.78%) Azure DevOps
9 131 (4.01%) SaaS
10 121 (3.71%) AWS
11 47 (1.44%) Serverless
12 45 (1.38%) Google Analytics
13 41 (1.26%) Kontent
14 36 (1.10%) Salesforce Service Cloud
15 34 (1.04%) GCP
16 29 (0.89%) Azure Logic Apps
17 23 (0.70%) Azure Functions
18 20 (0.61%) OneDrive
18 20 (0.61%) PaaS
18 20 (0.61%) Zapier
Communications & Networking
1 218 (6.68%) Broadband
2 210 (6.44%) 5G
3 40 (1.23%) WAN
4 39 (1.20%) LAN
5 36 (1.10%) FTP
6 31 (0.95%) Wireless
7 25 (0.77%) HTTP
7 25 (0.77%) VoIP
8 24 (0.74%) Unified Communications
9 22 (0.67%) DNS
10 20 (0.61%) TCP/IP
11 19 (0.58%) Intranet
11 19 (0.58%) SMS
12 16 (0.49%) SAN
13 15 (0.46%) Network Security
13 15 (0.46%) Remote Desktop
14 13 (0.40%) DHCP
15 11 (0.34%) Firewall
15 11 (0.34%) Internet
15 11 (0.34%) Wi-Fi
Database & Business Intelligence
1 306 (9.38%) Power BI
2 201 (6.16%) SQL Server
3 75 (2.30%) Power Query
4 71 (2.18%) MySQL
5 66 (2.02%) Data Warehouse
6 63 (1.93%) SQL Server Reporting Services
7 48 (1.47%) SQL Server Integration Services
8 42 (1.29%) Data Lake
9 36 (1.10%) Oracle BI EE
9 36 (1.10%) Siebel EIM
10 32 (0.98%) Tableau
11 28 (0.86%) NoSQL
12 23 (0.70%) Relational Database
13 21 (0.64%) GIS
14 19 (0.58%) Azure SQL Database
14 19 (0.58%) PostgreSQL
15 17 (0.52%) Crystal Reports
16 13 (0.40%) DynamoDB
16 13 (0.40%) SQL Server Analysis Services
17 11 (0.34%) Metadata
Development Applications
1 122 (3.74%) JIRA
2 85 (2.60%) Git
3 34 (1.04%) Visual Studio
4 26 (0.80%) SQL Server Management Studio (SSMS)
5 21 (0.64%) Team Foundation Server
6 14 (0.43%) GitLab
7 7 (0.21%) Oracle APEX
8 6 (0.18%) Eclipse
9 4 (0.12%) ESLint
9 4 (0.12%) IntelliJ
9 4 (0.12%) NUnit
9 4 (0.12%) SpecFlow
10 3 (0.092%) Jenkins
10 3 (0.092%) Oracle Forms
11 2 (0.061%) Bitbucket
11 2 (0.061%) Hudson
11 2 (0.061%) MSBuild
11 2 (0.061%) MSTest
11 2 (0.061%) Postman
11 2 (0.061%) Selenium
General
1 1,019 (31.23%) Social Skills
2 627 (19.22%) Analytical Skills
3 622 (19.06%) Finance
4 576 (17.65%) Marketing
5 312 (9.56%) Inclusion and Diversity
6 204 (6.25%) Retail
7 144 (4.41%) Law
8 138 (4.23%) Public Sector
9 125 (3.83%) Presentation Skills
10 123 (3.77%) Manufacturing
11 121 (3.71%) Organisational Skills
12 98 (3.00%) Telecoms
13 95 (2.91%) Legal
14 44 (1.35%) Back Office
15 42 (1.29%) Billing
15 42 (1.29%) Publishing
16 37 (1.13%) Aerospace
17 36 (1.10%) Brand Awareness
18 35 (1.07%) Influencing Skills
19 29 (0.89%) Pharmaceutical
Job Titles
1 534 (16.37%) Developer
2 497 (15.23%) Senior
3 303 (9.29%) Analyst
4 230 (7.05%) Business Manager
5 224 (6.86%) Consultant
6 213 (6.53%) Technical Specialist
7 211 (6.47%) Architect
8 210 (6.44%) Linux Specialist
9 207 (6.34%) Lead
10 206 (6.31%) Development Manager
11 194 (5.95%) Business Development Manager
12 170 (5.21%) Project Manager
13 142 (4.35%) Senior Developer
14 128 (3.92%) Senior Data Warehouse Specialist
15 127 (3.89%) Senior Linux Specialist
15 127 (3.89%) Senior Technical Specialist
15 127 (3.89%) Senior Unix Technical Specialist
16 114 (3.49%) Solutions Architect
17 109 (3.34%) Dynamics 365 Developer
18 101 (3.10%) Administrator
Libraries, Frameworks & Software Standards
1 279 (8.55%) .NET
2 203 (6.22%) HTML
3 176 (5.39%) CSS
4 97 (2.97%) .NET Framework
5 92 (2.82%) React
6 91 (2.79%) .NET Core
7 80 (2.45%) Web Services
8 72 (2.21%) ASP.NET
9 71 (2.18%) REST
10 69 (2.11%) XML
11 56 (1.72%) JSON
11 56 (1.72%) RESTful
12 50 (1.53%) ASP.NET MVC
12 50 (1.53%) jQuery
13 46 (1.41%) Laravel
14 39 (1.20%) Next.js
15 35 (1.07%) Lightning Web Components
15 35 (1.07%) Vue
16 34 (1.04%) HTML5
16 34 (1.04%) HTML5 Canvas
Miscellaneous
1 304 (9.32%) Social Media
2 229 (7.02%) Self-Motivation
3 189 (5.79%) Management Information System
4 118 (3.62%) Driving Licence
5 114 (3.49%) Product Ownership
6 90 (2.76%) Enterprise Software
7 59 (1.81%) Onboarding
8 49 (1.50%) Low-Code
9 44 (1.35%) Mobile App
9 44 (1.35%) Replication
10 28 (0.86%) Virtual Team
11 25 (0.77%) Team-Oriented Environment
12 24 (0.74%) Greenfield Project
13 22 (0.67%) Marketing Technology
14 21 (0.64%) Legacy Systems
15 19 (0.58%) FMCG
15 19 (0.58%) Foreign Exchange (FX)
15 19 (0.58%) Renewable Energy
16 18 (0.55%) Housing Association
16 18 (0.55%) NHS
Operating Systems
1 256 (7.85%) Linux
2 212 (6.50%) Ubuntu
3 132 (4.05%) Windows
4 44 (1.35%) Windows Server
5 30 (0.92%) Windows 10
6 16 (0.49%) Android
7 11 (0.34%) Windows 7
8 9 (0.28%) Windows Phone
9 7 (0.21%) Apple iOS
10 6 (0.18%) Mac OS
10 6 (0.18%) Windows Server 2012
10 6 (0.18%) Windows Server 2019
11 4 (0.12%) Windows Server 2016
12 3 (0.092%) Unix
12 3 (0.092%) Windows Server 2008
13 2 (0.061%) AIX
13 2 (0.061%) Oracle Linux
Processes & Methodologies
1 612 (18.76%) Agile
2 564 (17.28%) Problem-Solving
3 475 (14.56%) Customer Service
4 425 (13.02%) ERP
5 400 (12.26%) Project Management
6 352 (10.79%) Business Intelligence
7 338 (10.36%) Business Development
8 309 (9.47%) Artificial Intelligence
9 287 (8.80%) DevOps
10 284 (8.70%) Cybersecurity
11 275 (8.43%) IT Strategy
12 237 (7.26%) Technology Strategy
13 219 (6.71%) Continuous Improvement
14 211 (6.47%) Analytics
15 207 (6.34%) Roadmaps
16 196 (6.01%) Project Delivery
17 186 (5.70%) Stakeholder Management
18 181 (5.55%) B2B
19 173 (5.30%) Decision-Making
20 171 (5.24%) Scrum
Programming Languages
1 465 (14.25%) SQL
2 310 (9.50%) JavaScript
3 294 (9.01%) C#
4 216 (6.62%) Bash
5 89 (2.73%) Python
6 83 (2.54%) PHP
7 69 (2.11%) T-SQL
8 63 (1.93%) Java
9 40 (1.23%) Apex Code
10 32 (0.98%) PowerShell
11 28 (0.86%) PL/SQL
11 28 (0.86%) R
12 26 (0.80%) C
13 25 (0.77%) TypeScript
14 16 (0.49%) VB.NET
15 10 (0.31%) Data Analysis Expressions
15 10 (0.31%) Kotlin
16 8 (0.25%) SOQL
17 5 (0.15%) Formula Language
18 4 (0.12%) ABAP
Qualifications
1 506 (15.51%) Degree
2 93 (2.85%) Computer Science Degree
3 72 (2.21%) Security Cleared
4 58 (1.78%) SC Cleared
5 49 (1.50%) Microsoft Certification
6 41 (1.26%) DBS Check
7 21 (0.64%) PMI Certification
8 15 (0.46%) PRINCE2 Practitioner
9 14 (0.43%) HND
9 14 (0.43%) Master's Degree
10 11 (0.34%) APMP
10 11 (0.34%) ITIL Certification
10 11 (0.34%) PMP
11 9 (0.28%) Azure Certification
11 9 (0.28%) BPSS Clearance
12 8 (0.25%) MCSE
13 7 (0.21%) CCNA
13 7 (0.21%) Cisco Certification
13 7 (0.21%) ISTQB
13 7 (0.21%) Postgraduate
Quality Assurance & Compliance
1 116 (3.56%) QA
2 107 (3.28%) SLA
3 89 (2.73%) GDPR
4 52 (1.59%) Data Quality
5 45 (1.38%) Accessibility
6 27 (0.83%) PMO
7 22 (0.67%) ISO 9001
8 21 (0.64%) ISO/IEC 27001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 5 (0.15%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) NIST
12 4 (0.12%) PSD2
13 3 (0.092%) ISO 14001
13 3 (0.092%) NIST 800
13 3 (0.092%) PMBOK
14 2 (0.061%) Disclosure Scotland
14 2 (0.061%) ISO 9000
15 1 (0.031%) AIFMD
System Software
1 303 (9.29%) Active Directory
2 23 (0.70%) VMware Infrastructure
3 16 (0.49%) Docker
4 11 (0.34%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.21%) vSphere
8 5 (0.15%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.092%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 221 (6.77%) Microsoft Intune
2 210 (6.44%) Jamf Pro
3 9 (0.28%) AirWatch
4 6 (0.18%) Active Directory Federation Services
4 6 (0.18%) CloudHub
4 6 (0.18%) Kubernetes
5 5 (0.15%) Autotask
5 5 (0.15%) Rancher
5 5 (0.15%) Systems Management Server (SMS)
6 4 (0.12%) Cacti
7 3 (0.092%) Galera Cluster
7 3 (0.092%) Single Sign-On
7 3 (0.092%) vCenter Server
8 2 (0.061%) CASB
8 2 (0.061%) PaperCut
8 2 (0.061%) Terraform
9 1 (0.031%) Kibana
9 1 (0.031%) logstash
9 1 (0.031%) Microsoft Clustering
9 1 (0.031%) SafeCom
Vendors
1 1,392 (42.66%) Microsoft
2 441 (13.52%) Salesforce
3 211 (6.47%) Tanium
4 210 (6.44%) CyberArk
5 169 (5.18%) SAP
6 107 (3.28%) Oracle
7 89 (2.73%) Google
8 52 (1.59%) Adobe
9 48 (1.47%) HubSpot
10 43 (1.32%) Siebel
11 42 (1.29%) Sitecore
12 37 (1.13%) Cisco
12 37 (1.13%) Optimizely
13 36 (1.10%) Sage
14 28 (0.86%) VMware
15 26 (0.80%) IFS
16 24 (0.74%) Facebook
17 20 (0.61%) Databricks
18 19 (0.58%) Fortinet
18 19 (0.58%) Juniper